Beginning January 1, 2024, PGR will exclusively air daily races on Sky Sports Racing, accompanied by a dedicated red button channel on Sky homes. The races will also be live-streamed on the new greyhounds.attheraces.com website. PGR aims to be the global hub for greyhound entertainment, emphasising high welfare and integrity standards.
The media partnership with Sky and attheraces.com is a pivotal move towards uniting stakeholders and promoting the sport effectively. PGR has invested in data tools, ensuring a premium racing experience with enhanced graphics and innovative features on both Sky Sports Racing and greyhounds.attheraces.com.
As part of the collaboration, attheraces.com plans to expand its greyhound racing offerings over the next 18 months, with a new site set to launch by autumn 2024.
Mark Kingston, Director at Premier Greyhound Racing, expressed excitement about partnering with Sky and believes the collaboration will extend the sport's reach and secure its future.
James Singer, Commercial and Media Rights Director at Sky Sports Racing, sees the partnership as a significant step in providing dedicated greyhound racing coverage and supporting PGR's commitment to welfare.